Privacy Policy
At MiRiDER we take your security and privacy very seriously, whether you are an existing customer or visiting our website for the very first time. If at any point you have questions about how we handle data and protect your privacy, please contact hello@mirider.co.uk.
MiRiDER Ltd are a data controller, meaning that we are responsible for your privacy – don’t worry, you’re in good hands!
The key things to remember are:
- We use data to improve your experience
- Any data we do hold is stored safely and securely
- We delete data we don’t need
What information we collect, and how we use it
We collect different snippets of information in order to provide you the best possible customer experience. We always make sure that we have a legal basis for collecting and using your personal information. This depends on the type of information, but typically this is either: consent, legal obligation or legitimate interests. Below is a more detailed breakdown of the information that we collect and how we use it.
Please note that, you don’t need to give us any personal information at all, but without it you might not be able to order from us, or else might not receive the level of customer service that we want to provide you with.
Your name and contact information
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How we use this information |
Why we use it |
Extra information |
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To send you your orders |
This one is simple enough – we need to send you your parcel! |
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To keep you updated about your orders and delivery status |
We need to let you know where your order is up to – e.g. when it has been dispatched. |
Sometimes a 3rd party – such as a delivery courier – will contact you directly. |
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Sending you emails about new or existing products and special offers |
So that you can see our latest offers and products. |
We’ll only send you these emails if you opt-in to receive them – and you can opt-out easily at any time. |
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Sending you basket reminder emails |
So that you don’t forget what you had in your basket. |
We’ll only send you these emails if you opt-in to receive them – and you can opt-out easily at any time. |
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Sending you a leaflet or brochure with your order |
So that you can see our latest offers and products. |
We only ever send you physical brochures with an order, unless you ask us for one. |
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To collect reviews |
We want to know what your shopping experience was like so that we can improve, and so that other customers know that they can trust us. |
This service is provided by a 3rd party review platform, who will contact you directly. |
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When administering a competition |
To keep you updated with your competition entry. |
This only applies if you enter a MiRiDER competition. |
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When registering your bike warranty |
To keep a record of purchase date/location |
This is to help us deal with any warranty claims you may have. |
Your order history and products you’ve shown an interest in
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How we use this information |
Why we use it |
Extra information |
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To show you things you might be interested in while you browse the internet |
So that you can see our latest offers and products that we think you might like. |
We use a range of advertising technologies to serve adverts on other websites, apps and social media sites. |
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To personalise the emails that we send to you |
We don’t want to show you products you may not be interested in! |
We’ll only send you emails if you opt-in to receive them – and you can opt-out easily at any time. |
Your device and location
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How we use this information |
Why we use it |
Extra information |
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To show you the website in the correct size and format. |
We want to make shopping as easy as possible on the device you are using. |
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To display the correct language and currency options. |
We want to make shopping as easy as possible for you. |
You don’t have to share your location with us, but it makes it easier to tailor your experience. |
Your gender
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How we use this information |
Why we use it |
Extra information |
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To show you more relevant products |
Occasionally we may use gender information to get you to products that you want more quickly. |
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Your contact history
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How we use this information |
Why we use it |
Extra information |
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To provide you with the best possible customer service |
We maintain notes about conversations we’ve had with you related to your orders, in order to resolve any issues quickly and efficiently. |
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Payment information
We don’t store any payment information. Our payments are securely processed by a third party payment provider, so only when we take orders over the phone do we directly receive customer card details – which are immediately entered into the secure payment system. We will never retain any customer payment information.
Marketing
Provided that you have opted in, we will send you emails about new products, offers and material related to products you have already purchased. It is also possible to specifically request to be notified when an out of stock product returns to stock, or to receive an email to remind you of your basket contents. In each case we will only send you emails according to your subscription.
Unsubscribing
You can opt-out of receiving marketing emails at any time. The easiest way to do this is to click the unsubscribe link that is included in the footer of every marketing email that we send. Alternatively, please complete a contact form on the website, including the email address you want to unsubscribe. Alternatively, you can also visit our preference centre to select what type of emails you would like to receive.
Please note that you will still continue to receive service communications from us even if you unsubscribe from these marketing communications.
Who we share data with
We never sell any of your personal data to any other companies.
We do, however, need to share your data with selected companies in order to provide our services. These companies are:
- Payment Service Providers
- Delivery Companies
- Professional Service Providers – marketing platforms, agencies and website hosts and developers.
- Selected Social Media Sites – only when you choose to link your account.
We may also provide third parties with fully anonymised information – but nothing that can identify you.
How long we keep your data for
We will maintain your data for as long as you have an account with us, or remain subscribed to our marketing lists. Otherwise, we only keep data for as long as we need to in order to satisfy regulatory or legal requirements. Typically this is 6 years after an order is placed.
Cookies
We use cookies on our website. To learn more about what cookies we use and how we use them, please see our cookie information page.
Your rights and how to contact us
We want to be as transparent as possible with you about how and why we use your data, and indeed you’re entitled to know. You have other rights too:
- ACCESS: You have the right to access the data that we hold about you.
- RECTIFICATION OR ERASURE: You have the right to request that we amend or delete your personal data, except in the case that we are legally or otherwise obligated to retain it.
- CHANGE OF PREFERENCES: You have the right to change your data processing preferences. For instance, you can unsubscribe from our mailing list at any time, if you have previously subscribed.
- DATA TRANSFER: You have the right to request that we transfer elements of your data to you directly, or to another service provider.
- COMPLAINTS: You have the right to complain directly to the Information Commissioner’s Office (if you’re in the UK), should you have concerns over the way your data is handled.
If you have questions or concerns about anything related to the contents of this page, please contact hello@mirider.co.uk
You can also write to us at:
MiRiDER Ltd, Disklok House, Charnock Richard, Chorley, Lancashire, PR7 5HH, UK.
Version 1.1. To the best of our knowledge, this page is accurate as of 22/5/2020.